30 days free · Launching July 21 at Equipment WeekJoin the waitlist
The Five-Star Artist Standard

Become the artist she can't stop coming back to.

The all-in-one platform sunless artists use to run a five-star business. Every client moment lives in one place. Branded as you, plugged into the booking site you already have.

Built forMobile artistsSuite rentersSolo studiosSalons with a team
✦ Quietly understood

Built for the things you don't tell anyone about.

  • The undertone math you do in your head between sips of coffee.
  • The 24-hour rinse window you've explained 400 times this year.
  • The “don't make me orange” panic in her eyes.
  • The Sjolie violet you swear by.
  • The bachelorette who texted at 9pm asking if you could squeeze her in tomorrow.
✦ One platform · Every workflow

Goodbye seven apps.
Hello studio brain.

Tan Concierge handles every part of the appointment that isn't the booking itself. Your booking site stays where it is. Everything else lives here, with your name on it.

The intake
Before

A Google Form. A scribble in Notes. The same questions again at her appointment.

With Tan Concierge

A branded link the day before. 90 seconds. You walk in already knowing her undertone, her event, her preferences.

Aftercare and reviews
Before

Meant to text aftercare. Did it next day, mid-coffee. Forgot to ask for a review.

With Tan Concierge

Aftercare sends itself an hour after she leaves. Review nudge three days later, in your voice.

Loyalty and referrals
Before

A punch card lost in her car. A 'tell a friend' ask nobody acts on.

With Tan Concierge

A Glo Card on her phone that fills up between tans. A referral link that credits her every time a friend books.

Formulas and retail
Before

Scrolling Notes for what you used on Maddie last August.

With Tan Concierge

Her formula history loads the moment you tap her name. Retail recs match her concerns.

✦ The Standard

Eight tiny details that make a business feel ridiculously expensive.

Whether you're mobile, in a suite, or running a salon with a team, Tan Concierge bakes the standard into every corner of how you run.

01

Every message sounds like you, because it is.

02

A branded portal where she rebooks, refers, and stays close to your business.

03

Her name remembered. Her drink. Her last formula.

04

A rinse timer that counts down on her phone.

05

Loyalty that lives on her home screen.

06

Review nudges that fire three days after, in your voice.

07

Birthdays that feel hand written.

08

A business that looks like a company, whether it's just you or a team of six.

tc
The Tanning Club
Hi, Sarah
Welcome back
Hi, Sarah
Your Glo Card
3/5
2 to a free tan
Day of tan
Day 3
Refer
$10 each
✦ What she sees

She'll see you differently.

Your hands stay the same. Your service is exactly the same. The business just looks like a $400 service now.

01

She tells her friends you “have a system.”

02

She refers her sister without you asking.

03

She doesn't flinch when you raise your rates.

✦ What's inside

Built for what makes you brilliant.

The whole platform, built by someone who's tanned thousands of clients and knew exactly what was missing.

AI

Formula match

Tap her name. Get a personalized formula based on undertone, Fitzpatrick, and last result.

Intake

The Cosmo consult

A swipe through visual intake that feels like a magazine quiz. Clients finish it in 90 seconds.

Loyalty

The Glo Card

Lives on her phone. Fills up between tans. Auto credits her every time she sends a friend.

Voice

Email in your voice

It learns from your actual writing. Every message reads like you wrote it, because almost, you did.

Aftercare

Aftercare that runs itself

Rinse timer. Review nudge three days later. A glow check-in on day three. All in your tone.

Retail

Retail that suits her

Pick three concerns from her intake. Her shop fills with the right wash, the right glow milk, the right gradual.

Photos

Her tan, day by day

She uploads a fade photo on day three and day seven. You see what to tweak next time.

Team

Room for your team

One shared client book. Every artist gets her own login under your studio name.

Sync

Plays well with your booking site

Vagaro, GlossGenius, Square, Boulevard, Acuity, Fresha. She lands in your book the moment she books with you.

✦ Voice notes

Between clients. One gloved hand.

Hit the mic. Talk for ten seconds. It transcribes what you said and logs it to the right client. The next time she walks in, you'll already remember.

What it sounds like

“Sarah peaked on day three again. Drop the medium next time. Try a 9% with a hint of violet.”

Logged to → Sarah Bennett

tc
The Tanning Club
Recording
0:14
Transcript

“Sarah peaked on day three again. Drop the medium next time. Try a 9% with a hint of violet.”

Logged to → Sarah Bennett
✦ The numbers nobody talks about

Keeping a client costs 5× less than finding a new one.

Tan Concierge lives in the months between her tans. Aftercare, prep check-ins, photo logs, the Glo Card. She keeps coming back without you having to chase her.

Cheaper to keep her than find someone new
25-95%
More profit when a few more come back
67%
More she spends when she returns
Harvard Business Review & Bain & Company
✦ Why this exists

Built by a tan artist for tan artists.

“I spent a decade tracking clients in Notes apps, scrolling Instagram DMs for old formulas, watching $200 retail walk out the door because I forgot to recommend the right wash. Tan Concierge is what I wish I'd had at year three. The hospitality layer your business runs on, without losing the warmth.”

xo, Katie

✦ Early access

Letting people in ten at a time.

Tan Concierge is opening slowly so every artist gets real onboarding, real attention, and real input on what comes next. Ten invites every two weeks, all the way through launch on July 21.

Add me to the waitlist
Cohort full

Founding 25

27/25
Founders claimed

Founding cohort full — waitlist open

Now
Waitlist open
Closed
July 21
Public launch at Equipment Week
Soon
✦ Pricing

30 days free, then from $23/mo.

Three plans. One whole platform. Pick the size that fits today and grow into the next one when you're ready.

$80 to $200 a month in separate tools, gone. Tan Concierge starts at $23.

Solo
The hospitality basics, in one warm little app.
$23 / mo
$276 billed yearly · save $72/yr
  • Room for your first 100 clients
  • Aftercare texts that send themselves
  • The Glo Card, loyalty that keeps her coming back
  • Her own client portal, sweetly Tan Concierge branded
Start free for 30 days
Salon
For studio owners with a team. Every artist gets her own login under your studio.
$63 / mo
$756 billed yearly · save $192/yr
  • Everything in Studio, plus
  • Seats for your whole team
  • One shared client book, everyone can see
  • Fully branded as your studio
  • You skip the line when you message me
Start free for 30 days

Replaces your intake form, aftercare SMS, loyalty punch card, review request app, branded email, retail tracker, and the patchwork of Notes apps holding your business together.

✦ See it write

Watch it write an email in your voice.

Type a name. Pick a reason. Watch it write the way you actually do. Not a template. Not a “Hi FirstName.” Something she'd think you wrote at midnight on the couch.

Recipient
Inbox
K
Katie · The Tanning Club
to Sarah · just now
Your voice
hey love, saw your story

cancun is THREE weeks away and i checked. want me to hold sept 12 at 6pm for your bronze base? i'd do a half shade darker than last time since you said you peak on day 3.

pop me a yes and i'll lock it in. xo

✦ Join

Your business. Five-star by design.

Officially launching July 21 at Equipment Week. Add your name to the waitlist and we'll let you in the moment we open the doors.

✦ Early access · Public launch in July

Join the early access list

Drop your email. We're letting people in ten at a time between now and the public launch in July. When your invite lands, you'll get a personal note from Katie.

No credit card. 30 days free. We read every reply.

How we connect to your tools

Transparency about your data.

Tan Concierge connects to your Google Calendar (with your explicit consent) to read appointments your booking tool — Vagaro, GlossGenius, Boulevard, Acuity, Square, or Fresha — relays through Google. We use that data to populate your Today schedule, auto-create client records, and trigger timed aftercare and prep messages to your clients.

What we read

  • · Your primary Google Calendar events
  • · Event titles, times, attendees, descriptions
  • · Your connected Gmail address (for display only)

What we never do

  • · Modify, create, or delete calendar events
  • · Read calendars other than your primary
  • · Share your data with any third party
  • · Train AI models on your client information

Tokens are stored encrypted in our Postgres database and deleted immediately when you click Disconnect in Settings or revoke access at myaccount.google.com/permissions. Full details in our Privacy Policy.